LASTING IMPACT
A Meaningful Impact
THE JOURNEY CONTINUES
Your diamond’s journey doesn’t end when you buy it. Its story continues by helping to support livelihoods and conserve environments in the places where the diamonds are discovered.
Choose Origin
ETHICAL DIAMONDS
Your diamond has a unique Code of Origin and is registered on Tracr™, the world’s leading digital platform for tracing natural diamonds from their source. It provides verified, end-to-end transparency across the value chain. This gives you the assurance it is conflict-free and meets the highest standards for ethical sourcing and human rights.
Economic Success
BOTSWANA
Since natural diamonds were discovered in Botswana in 1967, it has become home to two major mines. Jwaneng and Orapa diamonds contribute to the country’s economy and help support local entrepreneurship and business growth.
Major Contributor
NAMIBIA
Rough diamonds arrived along Namibia’s coast 40 million years ago via the Orange River. Today, these marine deposits are the richest known in the world and help shape Namibia’s economy.
Iconic Diamonds
SOUTH AFRICA
Since the discovery of the Cullinan diamond, South Africa’s diamond sector has played a central role in driving economic development, generating national revenue and creating employment opportunities for more than 100 years.
Leading Force
CANADA
Canada’s diamond story began over 50 years ago with geological exploration. The Northwest Territories now produce the majority of its diamonds, positioning Canada as a leader in global diamond production.
Supporting Communities
PEOPLE
Origin diamonds help improve livelihoods by supporting entrepreneurs, businesses, and in particular women in business. They also promote further education through scholarships and training.
Botswana
TOKAFALA AND ENTREPRENHER PROGRAMS
Origin diamonds are providing Stanford University business training to over 100 businesses in Botswana.
Canada
STEM SCHOLARS
Origin diamonds are helping to provide over 100 STEM scholarships in Canada.
Namibia
ENTREPRENHER PROGRAM
Origin diamonds are helping to support 3,000 women to grow their businesses in Southern Africa.
South Africa
ENTREPRENHER PROGRAM
Origin diamonds are helping to support 3,000 women to grow their businesses in Southern Africa.
Nurturing Nature
PLANET
Origin diamond initiatives help support the preservation of nature. Programs work to protect and restore biodiversity through meaningful partnerships.
Botswana
GAME PARK CONSERVATION
Origin diamonds are helping to protect 200,000 acres of land for conservation in Southern Africa.
Namibia
KELP BLUE PROJECT
Origin diamonds support a program that grows giant kelp with the aim of capturing 1M tons of carbon annually.
South Africa
PRESERVING GAME PARKS
Origin diamonds contribute to efforts to safeguard an 80,000-acre reserve in South Africa.
Canada
ENVIRONMENTAL CARE
Origin diamonds are helping to protect fish and water in 400,000 acres of Arctic Canada.
HAVE QUESTIONS?
To learn more about Origin diamonds, browse our frequently asked questions.
What makes buying an Origin diamond different?
When you buy an Origin diamond from one of our retail partners, you’re choosing a diamond that is traceable end to end, allowing you to explore its story from source to store. You can learn about its natural character, understand the meaningful impact it made along the way, and enjoy a bespoke experience that helps you find a diamond with a story as personal as your own.
Can I choose a specific diamond?
Yes, absolutely. The Origin experience is designed to let you choose a diamond with a story you connect with. You can explore its journey, learn about its impact, and select the one that resonates with you.
Where can I buy Origin diamonds?
Origin diamonds are available through select retail partners.
What is Tracr™?
Tracr™ is the world’s leading digital platform for tracing natural diamonds from their source, providing verified, end-to-end transparency across the diamond value chain. Unlike other solutions, Tracr™ begins traceability at the source, integrates seamlessly with existing technologies, and uses objective, algorithm-based verification instead of self-declaration. Backed by a wide industry ecosystem, each Tracr™ diamond is sourced from approved producers, processed by certified manufacturers, and recorded on the blockchain for an immutable record.
Are Origin diamonds ethical?
Yes. Every Origin diamond is traceable from source to store through Tracr™, giving you verified assurance that it is conflict-free and ethically sourced.
Can I create a custom diamond jewelry piece?
Yes. Origin diamonds are made to be set in a piece that’s personal to you. Whether you’re creating an engagement ring, marking a moment, or choosing a meaningful gift, an Origin diamond gives you the freedom to design something that reflects your story.
Do you offer financing or payment plans?
Financing options may be available through your chosen Origin retail partner. For personalized advice on payment plans, we recommend speaking directly with your nearest Origin partner.
What is your return and exchange policy?
Return and exchange policies are set by each Origin retail partner. For details specific to your purchase, please contact your nearest store.
