ORIGIN | De Beers Group

Relationships have many defining moments, but your proposal is a story that’s shared and retold for years to come. It’s a moment that’s often celebrated with a natural diamond or diamond ring and symbolizes the depth of your union. This is why your proposal planning should be as unique as the story carried by every ORIGIN De Beers Group diamond.   Be inspired by romantic proposal ideas that go beyond the ordinary. Each idea is a starting point on how to plan a proposal with meaningful touches. Forget traditions or current trends. What matters is that the proposal planning feels right for you and your partner. Shape a […]

When it comes to buying natural diamonds, many people begin with pre-set rings. Yet the true beginning of any jewelry lies with the diamond itself. Choosing a loose diamond lets you meet it in its purest form, unmounted, and unmasked. You see its brilliance, its balance, and its rarity before anything else is added — […]

For some, their diamond jewelry journey begins with a design they have imagined long before they begin their search. For others, it starts with the loose diamond, the part of the piece that carries the story, the brilliance, and the meaning.  While many jewelers suggest letting the natural loose diamond lead, both approaches have their merits, each shaping the final piece.   Explore the […]

Buying a diamond is an act that frames the moment, bringing emotion, memory, and intention into focus. Today, many people want the journey behind each gem to be clear. They want to understand not only what makes it beautiful, but how it moved through the world before reaching their hands.   Responsible sourcing provides that clarity. It […]

Every natural diamond begins with a story written deep within the earth. Today, buyers want that story to include an assurance that the diamond is responsibly and transparently documented. Across industries, responsible sourcing has become an expectation, and in natural diamonds, this demand for integrity has never been stronger. Once viewed only as symbols of […]

Finding the right diamond is not simply a matter of choosing a shape or a sparkle. In a world full of options, it can be difficult to know which diamond will feel meaningful, honest, and connected to something bigger than the moment. Many people today want more than a traditional diamond buying guide; they want […]