Diamond Reflections

Where the story comes into focus

Insights shaped by Origin

Stories that bring your diamond closer

A Practical Guide to Buying Ethically Sourced Diamonds
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A Practical Guide to Buying Ethically Sourced Diamonds

Buying a diamond is an act that frames the moment, bringing emotion, memory, and intention into focus. Today, many people want the journey behind each gem to be clear. They want to understand not only what makes it beautiful, but how it moved through the world before reaching their hands.   Responsible sourcing provides that clarity. It […]
Mother’s Day diamonds: Choose meaningful jewelry that carries lasting meaning
Diamond

Mother’s Day diamonds: Choose meaningful jewelry that carries lasting meaning

Mother’s Day is about recognizing the role a mother, or mother-figure, has played over time. A diamond given for Mother’s Day reflects that sense of connection. It isn’t simply a decorative gift. It acknowledges the time, care, and presence that shape a lasting relationship. That’s why diamond Mother’s Day gifts remain a popular choice. Beyond […]
Sierra Leone Diamonds: Recording Origin Through Responsible Sourcing
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Sierra Leone Diamonds: Recording Origin Through Responsible Sourcing

Sierra Leone’s diamond industry has evolved considerably in recent decades, with increased formalisation, transparency and responsible sourcing practices supporting the industry’s development. Today, eligible diamonds sourced through GemFair form part of ORIGIN De Beers Group.  Recording a diamond’s provenance is an important part of responsible sourcing. It helps create a documented record of a diamond’s […]
The Provenance Awareness Index: What Matters Most When Buying a Diamond 
Diamond

The Provenance Awareness Index: What Matters Most When Buying a Diamond 

To buy diamonds today is to navigate more than aesthetics. The modern diamond buyer approaches the purchase with research, comparison, and intention. Diamond prices are reviewed carefully. Diamond quality is assessed against recognized standards. Increasingly, buyers also examine a diamond’s origin before making a final decision.   The Provenance Awareness Index was developed to understand how these considerations interact. Based on responses from 5,000 U.S. consumers, it measures […]
Choose a Diamond Graduation Gift That Grows with the Graduate
Diamond

Choose a Diamond Graduation Gift That Grows with the Graduate

Graduation marks the end of years of effort. It is a moment that deserves a gift with weight behind it. A diamond graduation gift is one that does not get set aside after the celebration. It can become part of daily life and every milestone celebration thereafter.   By starting your gift choice, whether it’s a diamond necklace, pair of earrings, or a ring, with an ORIGIN De Beers Group diamond you add a […]
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