To buy diamonds today is to navigate more than aesthetics. The modern diamond buyer approaches the purchase with research, comparison, and intention. Diamond prices are reviewed carefully. Diamond quality is assessed against recognized standards. Increasingly, buyers also examine a diamond’s origin before making a final decision.   The Provenance Awareness Index was developed to understand how these considerations interact. Based on responses from 5,000 U.S. consumers, it measures […]

Graduation marks the end of years of effort. It is a moment that deserves a gift with weight behind it. A diamond graduation gift is one that does not get set aside after the celebration. It can become part of daily life and every milestone celebration thereafter.   By starting your gift choice, whether it’s a diamond necklace, pair of earrings, or a ring, with an ORIGIN De Beers Group diamond you add a […]

Most conversations about a personalized diamond engagement ring begin with design choices like the cut, the setting, or the choice of metal. These are thoughtful decisions but they are rarely where the real meaning behind the engagement ring is found. To create something truly personal, that meaning starts earlier, with the diamond itself. Understanding where […]

A push present diamond is a gift chosen to mark the arrival of a child. It is a way of acknowledging the moment that changed everything, and it deserves something significant. The tradition takes different forms. Some partners choose the gift; some new mothers select their own. The jewelry varies too: a ring that stacks […]