A new mood is emerging across social feeds. Creators such as Freddie and Jenny Cipoletti and Rocky Barnes are wearing natural diamonds in a way that feels personal and intentional. The meaning comes not only from the celebrated moment, but from knowing the diamond’s story. ORIGIN De Beers Group diamonds reflect this truth. Each one […]

Table of contents Time shapes everything it touches. It carves landscapes, it forms us, and it creates diamonds. An ORIGIN De Beers Group diamond carries this history, formed millions, if not billions of years ago deep beneath the Earth, and revealed in brilliance to become part of your story.   Discovered in Botswana, Canada, Namibia or […]

From the promise of marriage to the celebration of success, to the joy of welcoming new life, some moments deserve a symbol as enduring as a natural diamond.  And just as your journey through life is unique to you, every natural diamond also follows its own individual path. When you buy a diamond to celebrate […]