Your Natural Diamond’s

Lasting Impact

A Meaningful Impact

The Journey Continues

Your diamond’s journey doesn’t end when you buy it. Its story continues by helping to support livelihoods and conserve environments in the places where the diamonds are discovered.
Choose Origin

ETHICAL DIAMONDS

Your diamond has a unique Code of Origin and is registered on Tracr™, the world’s leading digital platform for tracing natural diamonds from their source. It provides verified, end-to-end transparency across the value chain. This gives you the assurance it is conflict-free and meets the highest standards for ethical sourcing and human rights.
Economic Success

Botswana

Since natural diamonds were discovered in Botswana in 1967, it has become home to two major mines. Jwaneng and Orapa diamonds contribute to the country’s economy and help support local entrepreneurship and business growth.
Major Contributor

NAMIBIA

Rough diamonds arrived along Namibia’s coast 40 million years ago via the Orange River. Today, these marine deposits are the richest known in the world and help shape Namibia’s economy.
Iconic Diamonds

SOUTH AFRICA

Since the discovery of the Cullinan diamond, South Africa’s diamond sector has played a central role in driving economic development, generating national revenue and creating employment opportunities for more than 100 years.
Leading Force

CANADA

Canada’s diamond story began over 50 years ago with geological exploration. The Northwest Territories now produce the majority of its diamonds, positioning Canada as a leader in global diamond production.

Communities

Origin diamonds help improve livelihoods by supporting entrepreneurs, businesses, and in particular women in business. They also promote further education through scholarships and training.

Nature

Origin diamond initiatives help support the preservation of nature. Programs work to protect and restore biodiversity through meaningful partnerships.

Our Articles

Planning a Proposal as Unique as Your Love Story
Diamond

Planning a Proposal as Unique as Your Love Story

Relationships have many defining moments, but your proposal is a story that’s shared and retold for years to come. It’s a moment that’s often celebrated with a natural diamond or diamond ring and symbolizes the depth of your union. This is why your proposal planning should be as unique as the story carried by every ORIGIN De Beers Group diamond.   Be inspired by romantic proposal ideas that go beyond the ordinary. Each idea is a starting point on how to plan a proposal with meaningful touches. Forget traditions or current trends. What matters is that the proposal planning feels right for you and your partner. Shape a […]
How to Buy Loose Diamonds: Your Complete Guide
Diamond

How to Buy Loose Diamonds: Your Complete Guide

When it comes to buying natural diamonds, many people begin with pre-set rings. Yet the true beginning of any jewelry lies with the diamond itself. Choosing a loose diamond lets you meet it in its purest form, unmounted, and unmasked. You see its brilliance, its balance, and its rarity before anything else is added — […]
Should You Choose the Loose Diamond or the Diamond Setting First? Here’s What Experts Say
Diamond

Should You Choose the Loose Diamond or the Diamond Setting First? Here’s What Experts Say

For some, their diamond jewelry journey begins with a design they have imagined long before they begin their search. For others, it starts with the loose diamond, the part of the piece that carries the story, the brilliance, and the meaning.  While many jewelers suggest letting the natural loose diamond lead, both approaches have their merits, each shaping the final piece.   Explore the […]
Find Your Diamond At

ORIGIN RETAIL PARTNERS

Experience bespoke guidance as you discover your diamond’s provenance, craftsmanship, and personal meaning.
Radius: Km
Loading...
Number Of Shops: 0

Store Direction

GET DIRECTIONS

Find Nearby Service Providers

Use my location to find the closest Service Provider near me

View Description