Lasting Impact

Your diamond’s journey doesn’t end when you buy it. Its story continues by helping to support livelihoods and conserve environments in the places where the diamonds are discovered.

Your diamond has a unique Code of Origin and is registered on Tracr™, the world’s leading digital platform for tracing natural diamonds from their source. It provides verified, end-to-end transparency across the value chain. This gives you the assurance it is conflict-free and meets the highest standards for ethical sourcing and human rights.

Since natural diamonds were discovered in Botswana in 1967, it has become home to two major mines. Jwaneng and Orapa diamonds contribute to the country’s economy and help support local entrepreneurship and business growth.

Rough diamonds arrived along Namibia’s coast 40 million years ago via the Orange River. Today, these marine deposits are the richest known in the world and help shape Namibia’s economy.

Since the discovery of the Cullinan diamond, South Africa’s diamond sector has played a central role in driving economic development, generating national revenue and creating employment opportunities for more than 100 years.

Canada’s diamond story began over 50 years ago with geological exploration. The Northwest Territories now produce the majority of its diamonds, positioning Canada as a leader in global diamond production.