Every natural diamond has a beginning, but not every diamond has a story you can trace. In a world where diamond origin matters as much as beauty, knowing where your diamond comes from offers both peace of mind and emotional depth.
Today, diamond buyers are not only looking for brilliance and rarity, but also truth – knowing that their chosen natural diamond carries with it a transparent story, one that connects them to the Earth, to human craftsmanship, and to lasting meaning.
ORIGIN De Beers Group diamonds offer exactly that. Diamonds* are traced from discovery to store through a secure, blockchain-enabled system.
Diamond Traceability: Why Tracking Your Diamond’s Origin Matters
When you hear the word “origin,” think of it as a diamond’s journey. Origin is more than geography; it’s the story of where a diamond was discovered, the communities connected to it, the hands that helped shape it, and the artistry that revealed its light.
For generations, we’ve relied on diamond certification to provide technical reassurance on grading a diamond’s carat, cut, color, and clarity (also known as the 4Cs). And, while it’s important, those details don’t tell the human or geological journey of the diamond itself. Seeing the recorded origin of your diamond fills that gap.
Why should origin be important to you?
- Trust and ethics. Recorded origin reassures you that your diamond was responsibly sourced, reflecting values of integrity and accountability.
- Emotional weight. Knowing your diamond’s specific journey creates a deeper, more personal bond than any grading report could.
- Long-term value. Diamonds with full traceability stand out because their history is recorded on a tamper-proof platform.
Each ORIGIN De Beers Group diamond* is recorded on Tracr™,1 the world’s leading digital platform for tracing natural diamonds. Traceability on Tracr™ begins when participants record a diamond’s details at the point of discovery. The platform then secures this information on a blockchain-based platform, creating a transparent, tamper-proof record of the diamond’s journey.
From discovery to digital record
ORIGIN De Beers Group diamonds come from Botswana, Canada, Namibia, and South Africa, where De Beers Group operates guided by its Best Practice Principles (BPPs)2 and commitment to responsible diamond mining. The BPPs define clear ethical standards across business, social, and environmental practices, promoting transparency, fair labor conditions, respect for human rights, and care for the environment.
The journey begins the instant a rough diamond is uncovered. From that first discovery, the diamond is recorded on Tracr™, creating a digital record that follows it through every stage of transformation. This foundation of diamond traceability ensures that your diamond’s origin is captured, safeguarded, and protected from tampering or uncertainty.
Where craftsmanship meets accountability
Once discovered, the rough diamond passes into the hands of expert artisans. This is where diamond craftsmanship and precision converge. The polished result is recorded as part of the diamond’s digital journey.
This craftsmanship is not just about technique. Each facet, angle, and polish is shaped to enhance the diamond’s natural structure – a result of geological forces acting over millions to billions of years.
In the final step of this process comes the diamond’s unique ID, inscribed microscopically on the diamond by the Institute of Diamonds (IoD), a De Beers Group company.3 This identifier connects the natural diamond directly to its blockchain record. For you, it’s both a practical tool and a symbolic promise. The digital ID means your diamond can always be traced, and it affirms its origin.
Tracing Your ORIGIN De Beers Group Diamond’s Journey
Every ORIGIN De Beers Group diamond* carries two journeys: the physical and the emotional. The physical journey is documented step-by-step, from its discovery in the earth to its ID inscription, and finally to the retail partner where you’ll discover it.
From there, the emotional journey begins – the moment when recorded origin transforms into trust, intimacy, and a connection with the diamond you choose as your own.
This is what makes the journey of an ORIGIN De Beers Group diamond remarkable. You don’t simply receive a certificate with your diamond; you get to experience its story. That experience begins at an ORIGIN retail partner, where you’ll get bespoke guidance and personalized support to help you choose the diamond that feels just right for you. From there, tracing your diamond is both practical and intimate, and it takes just a few steps:
- Scan the QR Code. Your ORIGIN De Beers Group diamond* is linked to a QR code that links your diamond to its digital record.
- Experience your diamond’s story. See where your diamond was discovered and follow its transformation through cutting, polishing, and final presentation.
- Form a connection. Viewing its recorded journey offers a deeper understanding of its origin, and the craftsmanship that revealed its brilliance.
What you discover is more than data. Unlike a standard diamond certification, which limits itself to the 4Cs, ORIGIN De Beers Group diamonds* reveal a recorded origin, the artistry that transformed it, and the human care that connects its story to yours.
What Makes ORIGIN De Beers Group Diamonds Unique
Traceability itself is powerful, but it’s only the beginning. What makes choosing an ORIGIN De Beers Group diamond exceptional is the qualities revealed along that journey:
Singularity
Singularity is what makes each ORIGIN De Beers Group diamond* one of one. No two journeys are alike, and no two records are the same. Each diamond tells an individual story, preserved forever in its blockchain record.
Symmetry
Symmetry is not about perfection. It’s about intention, the harmony between natural structure and human artistry. In an ORIGIN De Beers Group diamond, every facet is cut with precision to reveal balance, proportion, and beauty.
Sparkle
Sparkle is not decoration. It’s the moment when light becomes brilliance, revealed through expert artistry that shapes how it enters, moves, and returns to the eye. More than brightness, sparkle is what makes the diamond feel alive.
Diamond Tracing and Technology
One of the key innovations behind ORIGIN is its use of blockchain for diamonds. While many brands speak of transparency, ORIGIN delivers a tamper-proof digital record by Tracr™. This means you are not relying on trust alone – you have the true story of your diamond on hand.
Traditional diamond documentation may offer reassurance, but it can’t capture the full life of a diamond. With ORIGIN De Beers Group diamonds*, the record is as unique as the diamond itself. It reveals where your diamond came from, how and where it was crafted, and the impact programs it helped to support, making it a meaningful choice that feels truly yours.
Find an ORIGIN retail partner (opens in new window) near you for a personalized experience that reveals your diamond’s journey and helps you choose the diamond that reflects your story.
* Above 0.3 ct
